For many years, I have used the moniker "Abscondo" because it has fit my approach to life. For those of you who don't know by now, "to abscond" means to run away, taking something or someone with you. Well, I am no longer running away. Recently, everything has changed and I am happily and enthusiastically leaving the Abscondo project behind.
Through all of these beautiful years as Abscondo, my primary value was freedom. In hiding, I found freedom to explore my true self and to let my uncensored thoughts and ideas develop. Abscondo was the blissful place where I went to create and to be me. For so long, this was a beautiful place because it provided the escape that I needed so that I could slowly become...become...well that's what this is really about. I have become something and the time has come for me to be that. I have come to the conclusion that it is possible to create your own reality and that there is no good reason to abscond from anything.
The problem with creating for yourself, by yourself, in isolation is that it fails to have an impact in the world. We do not exist in isolation and, when we attempt to, we become very self-absorbed and incapable of touching the lives of others. I am now a different person and the time has come for me to live my highest calling in reality. In this past year, I have gone through the most rapid, painful, and somehow wonderful transformation of my life. I have only just now finally become the person who can start to do what I was put on this planet to do.
Who am I? I am a son who left his small town so that I could become more, give more, and fulfill the purpose of my life. I am an MBA who questions much of what I was taught so that I could become more, give more, and fulfill the purpose of my life. I am an American who enjoys the freedom and experience of a life abroad so that I can be myself, give more, and fulfill the purpose of my life. I am an ex-employee who started a sales agency so that I could become more, give more, and create freedom to fulfill the purpose of my life. I am also a husband of 22 years who has recently made the difficult decision to move beyond a relationship that wasn't allowing the growth required for me to become more, give more, and fulfill the purpose of my life.
The purpose of my life is to help people make the person-to-person connections required to fulfill the potential of their lives. In simpler terms, I am going to help people meet the right people and I am going to do it on a huge scale.
To do this, I am going to start my work with lifestyle brands to help them take a leadership role with their customers by delivering the lifestyle they promise. An effective brand is a vivid symbol of a desired lifestyle. But, in truth, a lifestyle goes far beyond a symbol or product. A lifestyle is about what we actually do and who we actually know. I will help brands deliver the lifestyle they promise by building tribes of people who take action together to live their dreams and fantasies.
My company will be developing a Tribe-Building Platform so that brands can help their customers meet each other, form relationships, and do things together in the real world while keeping the brand central to the relationship. What I'm doing applies to brands, prominent leaders, or anywhere else where tribes do exist or may exist. The way we are going to connect people is going to change everything.
I'm sure this all sounds very uncool and too commercial. The thing is, in order to create change...in order to design a better future...we have to start by working with the system as it exists. This isn't defeatist, this is the way to get things done. This is me, trying my best to leave my ego behind just as I try to make the most of this one chance at life. This is me giving rather than taking. This is me trying my best to dedicate my life to love and service in everything I do.
So you will not find any more posts here at Abscondo.com and you will not find any new Abscondo music. From now on, I am simply Mark Manney. I exist in reality and I am no longer hiding from anything. Of course I'm not really going away, I'm just going to start focusing on the stuff that is most important for me to do. I've never been happier, more passionate, and more clear. Join me.
You can follow my new blog here: http://abscondo.wixsite.com/buildingtribes